CASEKEY INNOVATION TRACK 2026
Build Real Products. Create Real Impact. Launch Your Ideas.
The CaseKey Innovation Track transforms ideas into reality. Over six months (June–November), your team will work with a real company to research a market opportunity, design a solution, build a prototype or business plan, and pitch to company leadership. This is entrepreneurship—not analysis, but creation.
More Than Analysis. Real Product Development
A six-month entrepreneurship program where you design, prototype, and pitch innovative solutions for partner companies
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Traditional Case
- Time: 24–48 hours
- Deliverable: Presentation & recommendation
- Focus: Analysis and strategy
- Company interaction: None or minimal
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Innovation Track:
- Time: 6 months
- Deliverable: Working prototype/MVP, business plan, pitch
- Focus: Product design, validation, implementation
- Company interaction: Regular mentorship & feedback
Program Essence
You and your team (4–6 people) are assigned to one of three partner companies. Each company presents an open-ended challenge in their industry:
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How might we improve customer experience for Gen Z?
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What new feature could increase retention?
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How can we reduce operational costs while improving sustainability?
Who This Is For
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Teams interested in entrepreneurship and innovation
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People who want to see ideas become real
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Those curious about product management and business development
From Idea to Implementation (June–November)
Research & Discovery
What You'll Do:
- Market research, user interviews, competitive analysis, problem validation
Deliverables:
- Research report, user personas
Ideation & Concept
What You'll Do:
- Brainstorming, concept development, feasibility assessment
Deliverables:
- Concept proposal, Business Model Canvas
Building & Prototyping
What You'll Do:
- Prototype development, MVP building, user testing, iteration
Deliverables:
- Working prototype, implementation plan
Refinement & Validation
What You'll Do:
- Final testing, feedback integration, business case finalization
Deliverables:
- Detailed business case, final pitch
Presentation & Evaluation
What You'll Do:
- Final pitch to company leadership, Q&A, judging
Deliverables:
- Pitch deck, product demo
Real Companies. Real Challenges. Real Impact.
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Company 1
Industry: [Technology / Finance / Retail / etc.]
About the Company:
[Brief description of company, size, what they do, market position]Their Challenge:
[The open-ended innovation question they've submitted] -
Company 2
Industry: [Technology / Finance / Retail / etc.]
About the Company:
[Brief description of company, size, what they do, market position]Their Challenge:
[The open-ended innovation question they've submitted] -
Company 3
Industry: [Technology / Finance / Retail / etc.]
About the Company:
[Brief description of company, size, what they do, market position]Their Challenge:
[The open-ended innovation question they've submitted]
You Won't Be Alone. We'll Support Every Step.
Your Support System
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Company Point Person
- Who: An employee designated by the company (usually mid-level manager)
- How Often: Bi-weekly meetings (30–45 minutes)
- What They Do:
- Provide company context and answer questions
- Review your progress at milestones
- Give feedback on your direction
- Connect you to additional company resources if needed
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CaseKey Program Coordinator
- Who: CaseKey team member managing your track
- How Often: As-needed support
- What They Do:
- Help resolve logistical issues
- Facilitate connections between teams and resources
- Check in on team dynamics
- Troubleshoot project challenges
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Optional Industry Mentor
- Who: Professional from outside your assigned company
- How Often: Monthly meetings
- What They Do:
- Provide strategic business guidance
- Challenge your assumptions constructively
- Offer industry connections
About Nation 2.0 Educational NGO
Non-formal educational, entrepreneurship, and professional development platform for the youth aimed to support its stakeholders and become a change agent on the national and local economic levels
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