CASEKEY ACADEMY 2026
Intensive summer program with international expert coaches, specialized finance and marketing training, and industry insights from business leaders.
The CaseKey Academy is your accelerator. Over the summer months, you will learn case-solving frameworks, business analysis, and presentation skills from world-class coaches and international universities. You will also gain specialized knowledge in finance and marketing, hear from industry leaders, and practice applying everything you learn to real business scenarios.
Learn from International Excellence
- expert teams
- prestigious international universities
- weeks of intensive coaching
-
Expert Team #1
Dates: June, 2026
Format: In-person (Yerevan)
Open to: Selected applicants (via Academy application)
Run by: TBAWhat You'll Learn:
- How to break down complex problems systematically
- How to identify key drivers and constraints
- How to present findings with confidence and clarity
The Expert Case:
You will receive a real business case from their archives. Solve it, present it, and receive direct feedback from them. -
Expert Team #2
Dates: July, 2026
Format: In-person (Yerevan)
Open to: Selected applicants (via Academy application)
Run by: TBAWhat You'll Learn:
- How to analyze competitive positioning and market opportunities
- How to think about customer value and business models
- How to synthesize data into compelling narratives
The Expert Case:
You will receive a real business case from their archives. Solve it, present it, and receive direct feedback from them. -
Expert Team #3
Dates: August, 2026
Format: In-person (Yerevan)
Open to: Selected applicants (via Academy application)
Run by: TBAWhat You'll Learn:
- How to develop realistic implementation roadmaps
- How to anticipate obstacles and design mitigation strategies
- How to build executive-ready presentations and communication
The Expert Case:
You will receive a real business case from their archives. Solve it, present it, and receive direct feedback from them.
Deep Dives: Finance & Marketing
Case solving requires fluency in core business disciplines. The Academy includes dedicated tracks in Finance and Marketing—each with 4+ sessions led by industry practitioners.
-
Master Financial Analysis
What's Included:
- Session 1: Financial Fundamentals
Read an income statement, balance sheet, and cash flow statement. Understand key metrics: revenue, margin, ROIC, and leverage. - Session 2: Valuation & Investment Criteria
Learn how companies are valued and how to assess investment attractiveness using DCF, multiples, and payback analysis. - Session 3: Profitability & Unit Economics
Analyze how businesses make money. Calculate break-even, contribution margin, and lifetime customer value. - Session 4: Forecasting & Scenario Planning
Build financial models and project future performance under different assumptions. Understand sensitivity analysis.
Format:
2-hour interactive sessions, mixing lecture, live examples, and case application exercises.Instructor:
Finance professional or CFO from a partner company. - Session 1: Financial Fundamentals
-
Design Winning Go-to-Market Strategies
What's Included:
- Session 1: Market Segmentation & Customer Understanding
Identify attractive customer segments. Build customer personas. Understand customer needs and behaviors. - Session 2: Positioning & Value Proposition
Define what makes your offering unique. Craft positioning statements and value propositions. Design messaging. - Session 3: Go-to-Market Strategy
Plan product launch, distribution, pricing, and promotion. Understand competitive dynamics and market entry strategies. - Session 4: Growth Metrics & Analytics
Measure marketing effectiveness. Understand CAC (customer acquisition cost), LTV (lifetime value), retention, and growth rates.
Format:
2-hour interactive sessions with real case examples and hands-on exercises.Instructor:
Marketing leader or Head of Product from a partner company. - Session 1: Market Segmentation & Customer Understanding
Hear from Leaders. Get Inspiration. Build Your Network.
Throughout the Academy, you will attend talks from business leaders, entrepreneurs, and innovators. These are informal, conversational sessions where you can ask real questions and hear real stories.
-
Format
45 minutes talk + 45 minutes Q&A + 30 minutes informal networking with light refreshments.
-
Your Benefit
- Hear unfiltered advice and stories from successful people
- Ask questions directly
- Make professional connections
- Get inspired about your own career possibilities
Your Academy Timeline (June–September 2026)
June Overview
- Week 1–2: Academy Orientation + Foundational Workshops
(Introduction to case solving, how to work as a team, overview of frameworks) - Week 3–4: Expert Team #1 In-Country Intensive
(They are here, you are learning their methodology and solving their case)
July Overview
- Week 1–2: Gap Week – Internal Practice
(You solve a training case with your local coach, applying Expert Team #1 learnings)
Finance Session 1–2 running in parallel - Week 3–4: Expert Team #2 In-Country Intensive
(New expert, new perspective, new case to solve) - Week 4: Industry Talk #1
(Evening or lunch talk with a business leader)
August Overview
- Week 1–2: Gap Week – Internal Practice
(Apply Expert Team #2 frameworks, continue Finance/Marketing sessions) - Week 3–4: Expert Team #3 In-Country Intensive
(Final expert team, advanced techniques, finals-level case difficulty)
September Overview
- Week 1–2: Intensive Preparation for Micro-Case 1
(Case Competition season begins!) - Week 2–3: Final Finance & Marketing Sessions
(Complete specialization tracks) - Week 4: Mock Competition
(Practice competition format before the real thing)
How the Academy Works
-
What's Required?
✓ Attend all international expert team sessions (3 weeks total)
✓ Solve case assignments given during expert weeks and gap weeks
✓ Attend minimum 4 Finance sessions
✓ Attend minimum 4 Marketing sessions
✓ Attend at least 2 industry talks
✓ Participate in the mock competition at the end of August -
Why Strict Requirements?
Because the Academy is the foundation for the competition. Everyone needs the same baseline preparation so:
- Teams compete fairly in the Case Competition
- You all have access to the same high-quality instruction
- You gain maximum value from the world-class coaches
Missing required elements may result in your team's elimination from CaseKey.
General Program FAQ
-
It's a multi-phase, intensive training program for selected CaseKey competitors, designed to develop world-class case-solving, strategy, and presentation skills through bootcamps, simulations, advanced workshops, and real-world exposure.
-
Any CaseKey 2026 team member can apply.
-
Ideally, 3–4 members per CaseKey team will participate to ensure team-wide skill development.
-
Yes, participants who complete the Academy will receive a certificate of completion and recognition during the final wrap-up sessions.
-
It varies by track, but expect weekly engagements from June through September, with the heaviest periods during the Expert Bootcamps.
Sponsors & Partners
-
The Amaryan Charitable Foundation Established in October 2023 by accomplished entrepreneurs and investors, brothers David Amaryan, Founder and Executive Director of Balchug Capital, and Vardan Amaryan, Founder of Apricot Capital, the Amaryan Charitable Foundation unites their long-standing philanthropic efforts under one umbrella, aiming for sustainable, long-term impact across Armenia by supporting initiatives in education, culture, sports, and youth development that leave a positive impact on a wide range of beneficiaries, both individuals and communities. Since its inception, the Foundation has positively impacted over 1,800 direct and indirect beneficiaries across Armenia through 11+ diverse projects.
-
Zangezur Copper
ZCMC CJSC is committed to contributing its fair share to the development of the sector and national economy, while observing principles and standards of sustainable development.
-
Byblos Bank Armenia
Byblos Bank Armenia is striving to offer world-class services to its customers, fulfillment to its employees, and economic benefit to the communities it serves
About Nation 2.0 Educational NGO
Non-formal educational, entrepreneurship, and professional development platform for the youth aimed to support its stakeholders and become a change agent on the national and local economic levels
Already working at Nation 2.0 Educational NGO?
Let’s recruit together and find your next colleague.