CaseKey 2025 Activity Matrix

Monthly overview of all key events and activities shaping the CaseKey 2025 journey, including competitions, workshops, visits, and networking sessions.

This page provides a clear and easy-to-navigate overview of the main activities planned for CaseKey 2025. It outlines when each event, competition, and workshop will take place from June through November, helping participants and stakeholders stay informed and plan accordingly. Please note that dates are subject to change

Casekey 2025 Agenda

Activity	Jun	Jul	Aug	Sep	Oct	Nov
#KeyPlay	27	25	29	26	31	TBD
#Micro-case			Week 2–3	Week 3–4	Week 3–4
#KeyMeet	Week 2	Week 2&4	Week 1&3	Week 1&3	Week 1
#IndustryTalk	Week 4	Week 1&3	Week 2&4	Week 2&4	Week 2&4	Week 2
#KeyVisit		Visit 1	Visit 2	Visit 3	Visit 4
#SummerParty			23–24
#TrainingCase	Week 3–4
#GrandFinale						TBD

#KeyPlay

Trivia championship held monthly at Ani Plaza Hotel (6:00 PM): Jun 27, Jul 25, Aug 29, Sep 26, Oct 31. Top 3-4 teams qualify for the Final Game to be held during the Grand Finale.

#Micro-case

Hands-on case solving rounds with real company challenges. Runs during: Aug W2–3, Sep W3–4, Oct W3–4. Winners receive recognition and prizes.

#KeyMeet

Invite-only Entrepreneurial Breakfasts: Jun W4, Jul W2&4, Aug W1&3, Sep W1&3, Oct W1. A unique networking platform.

#IndustryTalk

Interactive skill sessions by company executives. Scheduled for: Jun W4, Jul W1&3, Aug W2&4, Sep W2&4, Oct W2&4, Nov W2.

#KeyVisit

Exclusive behind-the-scenes company visits in: Jul, Aug, Sep, Oct. One visit per month, hands-on exposure to industries.

#SummerParty

Fun outdoor event near Yerevan, for community bonding. Tentative dates: Aug 23 or 24.

#TrainingCase

Warm-up case solving session during Jun W3–4. Designed to prepare teams without affecting final scores.

#GrandFinale

Final showdown of top-performing teams in November. Exact date to be announced.

Note: Schedule subject to adjustments. Academy sessions, Weekly sessions & internal training not shown in this matrix.

#Keyplay

An intellectual championship where teams compete in trivia games through 4 rounds, earning points that accumulate over 5 games to select the top teams for the last #KeyPlay that will be held during the Grand Finale.

#Micro-case

A real business case from an Armenian company, where teams solve and compete for top positions, impacting division placement for the Grand Finale.

#Entrepreneurial Breakfast

A series of 8 intimate breakfast meetings connecting participants with influential leaders to inspire and inform the CaseKey community.

#IndustryTalk

Industry-specific workshops led by top executives analyzing real cases, designed for up to 50 participants.

#KeyVisit

Visits to business-related or industry locations, providing practical insights and networking opportunities.

#SummerParty

A full-day outdoor social event outside Yerevan, featuring fun activities and informal networking.

#TrainingCase

An informal first case for teams to practice solving without impact on final results, essential for building foundational skills.

#GrandFinale

The final competitive event where teams face off in a decisive case-solving challenge to crown the champions. The event will be held in Dilijan

Casekey Academy Agenda

Initial Application Deadline
May 25, 2025
Applicants select: AUB Bootcamp (Phase 1), Pieter Series (Phase 2), or both.

Phase 1: AUB Foundational Bootcamp
June 5–11, 2025
In-person in Yerevan. Covers SCQA, “WHAT/WHY/HOW,” financials, and presentation fundamentals in 10 intensive sessions.

Phase 1.5: Training Case Competition
June 15–24, 2025 (est.)
Hybrid mini-competition: offline coaching, online semifinals, live finals with peer and expert feedback.

Industry Immersion Series
June 15 – Nov 15, 2025
Bi-weekly expert sessions. Sign-ups open 2 weeks in advance. Covers finance, tech, consumer goods, ESG, and more.

Phase 2: Pieter Verhallen Advanced Series
July 5 – August 12, 2025
In-person sessions in Yerevan. Group 1 (Sat/Mon) & Group 2 (Sun/Tue). Includes core modules and 3 integrated case presentations.

Case 1 Presentation
July 12–13, 2025
10 min pitch + 10 min Q&A. Teams randomly grouped across the Academy to promote peer learning.

Case 2 Presentation
July 26–27, 2025
2 min pitch + 15 min Q&A + 3 min wrap-up. Teams return to original CaseKey groups for this round.

Case 3 Presentation
August 9–10, 2025
Final round: 15 min pitch + 10 min Q&A. Delivered by original CaseKey teams. Integration and performance showcase.

Phase 2 Wrap-Up
August 11–12, 2025
Program reflection, peer feedback, graduation, and certification.

Specialized Track Registration Deadline
August 15, 2025
Tracks: Marketing, Financial Modeling, Pitching & Storytelling (September–October).

Phase 3: Specialized Track Trainings
September 1 – October 31, 2025
Weekly in-person sessions. Pitching track meets bi-weekly. Applications required in August.

Industry Immersion Series (continued)
June 15 – November 15, 2025
Approximately 12 total sessions led by industry executives. Continues in parallel with training tracks.