CaseKey Academy 2025

Build Elite Consulting Skills. Compete at the Highest Level

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Purpose & Vision

CaseKey Academy 2025 is a selective, high-intensity training initiative to turbo-charge the case-solving, strategic-thinking, and presentation skills of top CaseKey 2025 competitors. By the end of the Academy, you will think and present like a world-class consultant.

Academy Seats

90–100 (selected via separate application)

Team Representation

Aim for 3–4 members per CaseKey team

Cohort Split

Group 1: ~45–50 students

Group 2: ~45–50 students

What to expact

A flagship capability-building program designed to develop high-performing, competition-ready consultants through 5 pillars.

Foundational Bootcamp
Dates: June 5–11, 2025
Format: In-person (Yerevan)
Open to: Selected applicants (via Academy application)
Run by: AUB Case Team (led by Hagop Panosyan)
Core Focus:
- Master SCQA, MECE, issue trees
- Build financial models & dashboards
- Train in slide design & team presentations
LEARN MORE ABOUT THE PROGRAM & TRAINERS
Training Case Competition
Dates: Mid-June 2025
Format: Hybrid (online semis + in-person finals)
Open to: All CaseKey teams
Run by: AUB Case Team & CaseKey Organising team
Structure:
- Teams solve an international-style case
- In-person feedback rounds with expert coaches
- Online semifinals and offline finals with live judging
Advanced Series
Dates: July 5 – August 12, 2025
Format: In-person (Yerevan)
Open to: Selected applicants (via Academy application)
Run by: Pieter Verhallen (NC State; global strategy trainer)
Highlights:
- Advanced SCQA, storytelling, AI tools, customer journey design
- Financial modeling, brainstorming, and facilitation techniques
- 3 structured case presentations with feedback and jury rotation
LEARN MORE ABOUT THE PROGRAM & TRAINERS

Specialized Track Trainings
Dates: September – October 2025
Format: In-person, weekly (Pitching is bi-weekly)
Open to: All CaseKey 2025 participants (application required)
Run by: Expert instructors (announced post-Phase 2)
Choose One or More:
- Marketing Strategy: Segmentation, channels, positioning
- Financial Modeling: Excel, valuation, scenario planning
- Pitching & Storytelling: Slide refinement, live delivery
Industry Immersion Series
Dates: June – November 2025 (bi-weekly)
Format: In-person or online (session-specific)
Open to: All CaseKey 2025 participants (no prereq)
Run by: Guest industry leaders & CaseKey moderators
Each Session Includes:
- Executive keynote on macro-trends
- Real-world mini-case challenge
- Q&A, networking, and business insights

Registration Flow

Initial Application

Deadline: May 25, 2025

Choose one or more

Pillar 1: Foundational Bootcamp

Pillar 2: Advanced Series

Both (Pillar 1+2): Recommended

Fundamental Track

Deadline: Aug 25, 2025

Choose one: Finance Modeling, Marketing Strategy, or Pitching & Storytelling

Industry Session

Procedure

Open: One week before each bi-weekly Industry session

How: Online portal; first-come, first-served

Academy Master Timeline

Initial Application Deadline
May 25, 2025
Applicants select: AUB Bootcamp (Phase 1), Pieter Series (Phase 2), or both.

Phase 1: AUB Foundational Bootcamp
June 5–11, 2025
In-person in Yerevan. Covers SCQA, “WHAT/WHY/HOW,” financials, and presentation fundamentals in 10 intensive sessions.

Phase 1.5: Training Case Competition
June 15–24, 2025 (est.)
Hybrid mini-competition: offline coaching, online semifinals, live finals with peer and expert feedback.

Industry Immersion Series
June 15 – Nov 15, 2025
Bi-weekly expert sessions. Sign-ups open 2 weeks in advance. Covers finance, tech, consumer goods, ESG, and more.

Phase 2: Pieter Verhallen Advanced Series
July 5 – August 12, 2025
In-person sessions in Yerevan. Group 1 (Sat/Mon) & Group 2 (Sun/Tue). Includes core modules and 3 integrated case presentations.

Case 1 Presentation
July 12–13, 2025
10 min pitch + 10 min Q&A. Teams randomly grouped across the Academy to promote peer learning.

Case 2 Presentation
July 26–27, 2025
2 min pitch + 15 min Q&A + 3 min wrap-up. Teams return to original CaseKey groups for this round.

Case 3 Presentation
August 9–10, 2025
Final round: 15 min pitch + 10 min Q&A. Delivered by original CaseKey teams. Integration and performance showcase.

Phase 2 Wrap-Up
August 11–12, 2025
Program reflection, peer feedback, graduation, and certification.

Specialized Track Registration Deadline
August 15, 2025
Tracks: Marketing, Financial Modeling, Pitching & Storytelling (September–October).

Phase 3: Specialized Track Trainings
September 1 – October 31, 2025
Weekly in-person sessions. Pitching track meets bi-weekly. Applications required in August.

Industry Immersion Series (continued)
June 15 – November 15, 2025
Approximately 12 total sessions led by industry executives. Continues in parallel with training tracks.

Download the Academy Program

Pillars 1 & 2 in Details

Pillar 1: Foundational Bootcamp run by AUB Case Team

Pillar 2: Pieter Verhallen Advanced Series

General Program FAQ

It's a multi-phase, intensive training program for selected CaseKey competitors, designed to develop world-class case-solving, strategy, and presentation skills through bootcamps, simulations, advanced workshops, and real-world exposure.
Any CaseKey 2025 team member can apply. The program is selective, with only 90–100 seats available. You can choose to apply to the AUB Bootcamp, the Pieter Verhallen Series, or both.
Ideally, 3–4 members per CaseKey team will participate to ensure team-wide skill development.
Yes, participants who complete the Academy will receive a certificate of completion and recognition during the final wrap-up sessions.
Yes. You may apply for only the AUB Bootcamp, only the Pieter Verhallen Series, or both. However, applying for both is highly recommended for full skill development.
Participants can join optional Specialized Tracks (Marketing, Finance, Pitching) and Industry Immersion Sessions that run until November, offering networking and application of learned skills in real-world cases.
It varies by track but expect weekly engagements from June through November, with the heaviest periods during the AUB Bootcamp (June) and Pieter Series (July–August), followed by optional specialized and industry sessions.